From Feathers To Fur: Pets Good For Business

Is a dog an effective marketing strategy for a women’s clothing store? What if that dog was an adorable little pug named Simon?

Simon wasn’t any part of shop owner Tracey Gabel’s business plan for Relish, the store she opened in Traverse City’s Warehouse District in 2012, but he’s the best thing to ever happen to her marketing strategy.

“I do a lot on social media, and I’ll post an outfit and it’ll get some likes,” says Gabel. “And then I’ll post a picture of Simon and the outfit, and the likes triple.”

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