Horsing Trend Gaining Momentum

From The Ticker

Amidst an expanding equestrian festival, more horse barns and new equine-themed retail shops, there’s more evidence than ever that the Traverse City area is embracing the horsey life.

“I’d certainly like to think Traverse City is becoming more equestrian-minded,” says Alex Rheinheimer, owner and manager of Horse Shows by the Bay (HSBB), the equestrian festival now in its 11th season that draws riders from all over the country and Europe with an estimated local economic impact north of $12 million. “There are other areas that are more horsey … Traverse City is not that far, but I think just by the show being here the word ‘equestrian’ is in more peoples’ vocabularies.”

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